Entries Tagged 'Observations' ↓

Permission marketing in use @ Citibank

Today I got a call from Citibank ( nothing new :) ), but the call started with “Hi I am XXX, I am calling from Citibank. How is the service of Citibank ?”, after I told him a couple of concerns that I had, he said “I am sorry to hear that, please call up XXXXXX (gave me a Bangalore number) and they will solve your problem immediately”. Then the sales pitch for a health insurance policy started like this “Sir we have a health policy that we have launched specially for Citibank customers …” and the pitch went on. I tried to stop him by telling him that I already have a policy from some other insurer, but as he began to explain the differences b/w my policy and what he had to offer, I kept on listening because he had listened to my problem and somehow left hope of resolving my problem.

Although with me, he couldn’t close the sales, but he sure got my attention for a while. I am sure this will help Citibank and that insurer to close more calls this way.

Nice to see someone taking a different approach than just calling up and saying “We have a policy / scheme etc. for you.” (to which my response has always been “Thanks, but sorry I am not interested”)

Jeff Skoll : Making movies that make change

I personally think video to be the most effective way to communicate to the masses (especially over books)
Why ?
There are a lot of reasons, but one that matters is : It takes less time for the audience to get the point you are trying to make, and chances are, they would remember parts of it as humans remember pictures more than words!
(on the flip side you end up spending a lot of time making your point, ie. making movies, but i guess that’s ok)

Proof ?
Ask yourself!

Here is how Jeff Skoll is using this powerful mode of communication.

Bill Strickland : Transforming kids lives !

If you really want to change what you do not like about this world !

ACT ON IT !

Fun on Bike – no, it’s not me (yet) ;)

CycloCross ! It is a nice concept and an amazing form of FUN ;)



Testing Fliqz

Testing Fliqz, a video hosting service with a quick video that I made !

Please do leave comments to let me know how was your Video Streaming Experience ? ( Not on the Video, Just the Streaming Experience… ;) )