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	<title>Namit Nangia &#187; Marketing</title>
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	<link>http://www.namitnangia.com</link>
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		<title>Marketing, Advertising for Startups</title>
		<link>http://www.namitnangia.com/marketing-advertising-for-startups/</link>
		<comments>http://www.namitnangia.com/marketing-advertising-for-startups/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 04:57:00 +0000</pubDate>
		<dc:creator>namit</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.namitnangia.com/?p=500</guid>
		<description><![CDATA[For the past 5 &#8211; 7 years I have been trying to observe companies and how do they grow their business. I have never categorized what I found, but I can see a few key things that people do to promote their business. I want to start putting all that stuff on my blog. The intent is [...]]]></description>
			<content:encoded><![CDATA[<p>For the past 5 &#8211; 7 years I have been trying to observe companies and how do they grow their business. I have never categorized what I found, but I can see a few key things that people do to promote their business. I want to start putting all that stuff on my blog.</p>
<p>The intent is that I would be able to find a few low cost techniques that startups (both in the online and offline world) can use to grow !</p>
<p>(I do not know what is the best way to put it up, probably a diff blog / some other way to represent this information; but I don&#8217;t have a lot of time for that right now. So I would just try to update as and when something comes to my mind. Probably one company a day&#8230;)</p>
<p>And I would keep updating this Blog with Links about interesting posts&#8230;</p>
<p>Update: installed wordpress for blackberry. Hope to get a bit regular with blogging now&#8230;</p>
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		<title>Viral Marketing &#8211; we need more of guy #3 s</title>
		<link>http://www.namitnangia.com/viral-marketing-we-need-more-of-guy-3-s/</link>
		<comments>http://www.namitnangia.com/viral-marketing-we-need-more-of-guy-3-s/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 06:46:46 +0000</pubDate>
		<dc:creator>namit</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.namitnangia.com/?p=473</guid>
		<description><![CDATA[Seth Godin &#8211; Permission Marketing Guru, shared a video on his blog. This is an amazing example of how things become viral. Here is what I see – observe [and the equivalent for a startup like LifeMojo] When there is just 1 guy doing it – it’s weird. [When founders, close friends and family uses [...]]]></description>
			<content:encoded><![CDATA[<p>Seth Godin &#8211; Permission Marketing Guru, shared a video on his <a href="http://sethgodin.typepad.com/seths_blog/2009/06/guy-3.html" target="_blank">blog</a>. This is an amazing example of how things become viral.</p>
<p><strong>Here is what I see – <span style="text-decoration: underline;">observe</span> <em>[and the equivalent for a startup like <a href="http://www.lifemojo.com" target="_blank">LifeMojo</a>]</em></strong></p>
<p>When there is just 1 guy doing it – <span style="text-decoration: underline;">it’s weird.</span> <em>[When founders, close friends and family uses the product or service]</em><br />
When the 2nd guy joins him &#8211; <span style="text-decoration: underline;">then they start to get attention.</span> <em>[When the early adopters join-in]</em><br />
When the 3rd guy joins in &#8211; <span style="text-decoration: underline;">it becomes something worth trying out.</span> <em>[When the first few customers join-in because of the early adopters]</em><br />
And then the crowd joins in &#8211; <span style="text-decoration: underline;">it becomes something socially acceptable and it becomes worth doing.</span> <em>[When people start appreciating the product or the service and start bringing in more customers – this is the time when you build reporting as part of your product or service to start counting customers and sales <img src='http://www.namitnangia.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> ]</em><br />
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		<item>
		<title>Unethical Marketing</title>
		<link>http://www.namitnangia.com/unethical-marketing/</link>
		<comments>http://www.namitnangia.com/unethical-marketing/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 09:30:24 +0000</pubDate>
		<dc:creator>namit</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Alert]]></category>
		<category><![CDATA[Beware]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Scam]]></category>
		<category><![CDATA[Unethical]]></category>

		<guid isPermaLink="false">http://www.namitnangia.com/?p=317</guid>
		<description><![CDATA[I got an email from a company &#8220;Shanghai QPNIC Web Property Solutions Limited&#8221; informing me about one of their clients &#8220;Path soft Corp&#8221; being interested in buying domains lifemojo.net.cn, lifemojo.org.cn, lifemojo.cc, lifemojo.mobi, lifemojo.asia, lifemojo.hk, lifemojo.tw, lifemojo.com.tw, lifemojo.com.hk. I could make out this is a scam because if someone wants to buy a domain he can [...]]]></description>
			<content:encoded><![CDATA[<p>I got an email from a company &#8220;Shanghai QPNIC Web Property Solutions Limited&#8221; informing me about one of their clients &#8220;Path soft Corp&#8221; being interested in buying domains lifemojo.net.cn, lifemojo.org.cn, lifemojo.cc, lifemojo.mobi, lifemojo.asia, lifemojo.hk, lifemojo.tw, lifemojo.com.tw, lifemojo.com.hk.</p>
<p>I could make out this is a scam because if someone wants to buy a domain he can ! He doesn&#8217;t need permission <img src='http://www.namitnangia.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I goggled for others who might have got similar emails and a lot of them have blogged about this.</p>
<p><span style="text-decoration: underline;">Here is What I got:</span></p>
<blockquote><p><strong>Subject: </strong>URGENT Notice Of Disputing Domain Name In China</p>
<p>(If you are not the person who is in charge of this, please transfer to the right person/department. Thank you.)</p>
<p>Dear CEO,</p>
<p>We are the department of registration service in China.we have something need to confirm with you.We formally received an application on February 24, 2009,One  company which self-styled &#8220;Path soft Corp&#8221; are applying to register (lifemojo) as internet brand name and domain names as below (lifemojo.net.cn  lifemojo.org.cn  lifemojo.cc  lifemojo.mobi  lifemojo.asia  lifemojo.hk  lifemojo.tw  lifemojo.com.tw  lifemojo.com.hk. .etc).</p>
<p>After our initial checking,we found the internet brand name and these domain names being applied are as same as your company’s, so we need to get the confirmation from your company.If the aforesaid company is your business partner or your subsidiary company, please DO NOT reply us,we will approve the application automatically.If you have no any relationship with this company,please contact us within 7 workdays. If out of the deadline,we will approve the application  submitted by &#8220;Path soft Corp&#8221; unconditionally.</p>
<p>Please forward the email to your decision maker,and let them contact me in time,so that we can handle this in reasonable,Look forwarding to hearing from you.</p>
<p>Best Regards,</p>
<p>Jake Shen<br />
Senior Consultant<br />
TEL: +86 21 69929440<br />
Fax:  +86 21 69929447<br />
Website:www.qpnic.org.cn<br />
Address: Room 301, 42th, nong 1519, Jinyuan 1st Road, Jiading District, Shanghai city.</p></blockquote>
<p>Please make sure that you do not fall for such scams&#8230;</p>
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		</item>
		<item>
		<title>Google&#8217;s SearchWiki &#8211; for you ( and for marketers )</title>
		<link>http://www.namitnangia.com/googles-searchwiki-for-you-and-for-marketers/</link>
		<comments>http://www.namitnangia.com/googles-searchwiki-for-you-and-for-marketers/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 04:44:11 +0000</pubDate>
		<dc:creator>namit</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SearchWiki]]></category>

		<guid isPermaLink="false">http://www.namitnangia.com/?p=273</guid>
		<description><![CDATA[Varun told me about Google&#8217;s SearchWiki being introduced in India this morning. It is nice that I can play around with my search results move them up or close them, add comments to it so that I don&#8217;t waste time looking up those results again. I have been using delicious to mark the links that [...]]]></description>
			<content:encoded><![CDATA[<p>Varun told me about Google&#8217;s SearchWiki being introduced in India this morning. It is nice that I can play around with my search results move them up or close them, add comments to it so that I don&#8217;t waste time looking up those results again. I have been using delicious to mark the links that I like, so that I don&#8217;t have to search them again, but I guess I would start commenting on them from now on.</p>
<p>The first thing that came to my mind was, if people can use this to push their search results on top. I checked out google&#8217;s official blog entry on SearchWiki and it clearly states</p>
<blockquote><p>The changes you make <span style="font-weight: bold;">only</span> affect <span style="font-weight: bold;">your own</span> searches.</p></blockquote>
<p>So when you move a search result up, it is reflected only in your search results and not others.</p>
<blockquote><p>But SearchWiki also is a great way to share your insights with other searchers. You can see how the community has collectively edited the search results by clicking on the &#8220;See all notes for this SearchWiki&#8221; link.</p></blockquote>
<p>So in a way you <strong>can </strong>try and push your product: not on the top of the search results, but by the quality of the comments <img src='http://www.namitnangia.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>You can read Google&#8217;s Official Post on it <a title="Google's Official Post" href="http://googleblog.blogspot.com/2008/11/searchwiki-make-search-your-own.html" target="_blank" rel="nofollow">here</a>.</p>
<p>Here is how to use it</p>
<p><center><br />
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</center></p>
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