Deepti Chaudhary from Mint covered LifeMojo in the Venture Capital section today (page 20).

Are you trying to lose weight? Do your weight management plans go for a toss because you unwittingly eat high-calorie products? Or are you one of those who find the idea of keeping track of your calorie intake tough?

LifeMojo, a venture of iStrait Software Solutions Pvt. Ltd, may be the answer for you. A Bangalore-based start-up, LifeMojo is a preventive health care firm that free provides online advice on fitness, tracking tools, health tips and weight management.
Also on offer is a platform for nutritionists that they can use for their customers to track weight, calorie intake and exercises, both online and on mobile phones through text messages….

You can read the complete story here and here.

It is nice to see companies like Fritolay India (part of Pepsico), the company that makes the snacks called “Kurkure“, coming online and explaining about the allegations in one of the chain mails that claimed “if you burn Kurkure, it would turn to plastic and is, therefore, harmful to health”. Read more about it here.

I am happy that Pepsico realizes that India is waking up to “Good Health” and so, they are launching snacks with a “Snack Smart” concept (Snacks with 40% Less Saturated Fats and Zero Trans Fats).

I am happy that such companies are coming out with these alternatives for people. Hope to see a healthy India soon.

In a nutshell, as per the new guidelines more people would be categorised as Over-weight and Obese. More on it here.

I read an article about 17 companies losing licence to make obesity drug. The article in 25th November 2008 ’s Mint suggests that these Obesity Drugs had side effects… read the entire article here.

I hope people would NOW stop looking for shortcuts and move on to natural and sustainable ways to lose weight i.e. Diet Control and Exercise.