Viral Marketing – we need more of guy #3 s

Seth Godin – Permission Marketing Guru, shared a video on his blog. This is an amazing example of how things become viral.

Here is what I see – observe [and the equivalent for a startup like LifeMojo]

When there is just 1 guy doing it – it’s weird. [When founders, close friends and family uses the product or service]
When the 2nd guy joins him – then they start to get attention. [When the early adopters join-in]
When the 3rd guy joins in – it becomes something worth trying out. [When the first few customers join-in because of the early adopters]
And then the crowd joins in – it becomes something socially acceptable and it becomes worth doing. [When people start appreciating the product or the service and start bringing in more customers – this is the time when you build reporting as part of your product or service to start counting customers and sales ]